32 - P1

P1 Learners analyse a range of related graphic design work created for media products including:

a) Purpose

The poster informs people that the film is coming out or is already out. It may grab the viewers’ attention as they may be in the cinema watching another film. The poster is definably there to sell the film to viewers as they will find it is a great spectacle to look at as it has action and explosions within it. The DVD cover informs people what the film is called and who the main character is. It also informs who the director of the film is. The DVD promotes the film as it can now be bought to watch whenever they want. The N64 game is there to entertain audiences as they can play as James Bond. The game helps sell the film as well as it is promoting the excitement and action.

b) Format

The three images show the main film poster, The DVD cover and the packaging box for the N64 game. They all have the same the format where the logo is a focal point of each print. Pierce Brosnan is the main face of each print as he is the main character.

c) Content

On each packaging there is text, images and headings. The logo is in bold on each print as it is the title of the film. The DVD has text that gives credit to Ian Fleming who is the author of the James Bond books. The text also gives information who is playing James Bond (Pierce Brosnan). The 007 logo can also be seen on all prints. The poster and the N64 packaging show it clearly, while the DVD shows it in the corner to show the film logo to promote the whole anniversary edition design. Each print shows Pierce Brosnan as he is James Bond on the film.

d) Style

The tagline on the poster short precise and gets the point across of the tone of the film. It shows action and is not too much for the poster. The colours stand out as it clearly separates all images to show different mediums of the poster. For example, the explosion is shown in red and orange to separate two moments in the poster. The 007 logo is shown in red as it stands out and emerges from the explosion. The choice of images is clear as they show the three characters at the top of the poster to show the actors. The next image shows James Bond running away from an explosion. This promotes the action in the film and so the poster is exciting and a spectacle for the viewer. The text is kept separate from the images so it is legible and can be seen clearly. The 007 logo however is within the explosion. This is done like this because it shows that James Bond is surrounded by danger.

All the text is placed near the bottom of the poster and the image fades out to black. It can be easily seen with a black background. There are many connotations that are included on the prints. One is that there is a gun which shows action and violence.

e) Layout

All the text is centralized on the poster and the N64 packaging. The DVD cover puts the logo and the text to the left. The images use all the space and doesn’t leave huge gaping spaces. The images have deliberately gone over the margins as they want to shows a lot of content. The gutter space has been used as well for the credits.

f ) Target audience

These prints show that it is aimed for ages over 12. It may appeal to both genders. It would appeal to the male audience as it shows James Bond carrying a gun. This will relate to action and violence which excites the male audiences as they are particularly fond with these themes. The explosion and James Bond running away from it looks exciting and promotes the action. It may appeal to the female audience and they may see a well-known female actress. They may find James Bond quite handsome as well.

The target audience interest will be action films, a film fanatic and an avid gamer. A student would most likely watch this as they can afford the game and the dvd. This student would be at a sixth form college. In his free time, he would be able to watch it or play it.

g) Regulatory bodies

Advertising Standards Authority is a regulatory body is this situation. They investigate many complaints that are brought to them about information on prints that may be offensive. They clearly state that there should be no marketing communication that should mislead or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission, or otherwise. People would complain about bad language and inappropriate images. These complaints may be ethical issues. Asa wouldn’t uphold or do anything about it depending on the issue. ASA can order advertisers not to advertise a particular print or they can order someone to take it down if they think it is not suitable or if they have had complaints. These advertisements can be checked beforehand by CAP Copy Advice team.

No complaints have been made ASA about these GoldenEye prints.